So the chairman of the group says that Marketing spend was wasted big time by the company. Guess how many Expedia Marketing queen bees will get laid off vs worker bees ? GMO leaders live just by sucking up and screwing below...miserable
AP should be let go for the dismal performance and lack of understanding of brand. Can we get a real CMO versus engineers who think they though the know the answer? What is our strategy one would ask; spend up?
Maybe the chairman of the group should have been auditing marketing spend more closely. Doesn’t marketing report up to him?