How does your product team decide on the priorities of projects?

Unfortunately, I have not seen product teams that rigorously validate their ideas. It is unclear how they pick projects besides relying on their own opinions or intuition. Does your product team use any framework to choose product ideas and projects like the one in the link below? Or do I have unrealistic expectations? Ha ha https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas/ #productmanagement #productmanager

Idea Prioritization With ICE and The Confidence Meter

Itamar Gilad