Expedia Group Case Study Interview for a Marketing Analyst Role
Hi everyone! I got invited to a case study presentation for a marketing analyst role with Expedia Group. They sent me an excel file with data that I'm supposed to analyze, interpret and prepare a ppt slide for next week. Has anyone done such a case study? I would appreciate any tips. Thanks! #expediagroup #marketinganalyst #marketinganalytics #casestudy #interview #analyst
Make your insights super clear/ understandable. Lay out your methodology. Try to frontload your work ahead in the week so you can ask clarifying questions to the recruiter
Donโt feel like you have to use all the data in your analyses Donโt have all charts/graphs in your presentation Make it clear what your decision is from the data Be clear about how the data backs up that claim Make sure a high schooler can understand it. If this is a external facing role then you will not know your target audience so donโt try and overdo it with the analyses you can get away with showing analytics and not hard core data science . Atleast thatโs what I see in my role now.
Easy!